Find campaign tracking errors before the report does.

What this UTM checker tests

• Missing utm_source, utm_medium, or utm_campaign.
• Misspelled or incorrectly cased parameter keys that analytics may ignore.
• Duplicate UTM keys, inconsistent capitalization, spaces, underscores, and source aliases.
• Campaign parameters placed after a # fragment.
• Sources and mediums outside your local allowlists.

Safe fixes and review-only findings

The repair step can normalize case and separators, apply your aliases, correct recognized key typos, move UTM fields out of a fragment, and remove duplicate UTM keys. HTTP destinations and missing required values remain findings for human review because changing them automatically could alter the intended destination or attribution.

Why batch-level checks matter

A single link can be syntactically valid while still damaging reporting. A batch audit reveals variants such as paid_social, paid-social, and Paid Social that would otherwise split one channel into several report rows.